About Us

Dr. Lorne Hofseth has over three decades of experience studying the links between chronic inflammation, environmental exposures, and cancer. He is a Professor and serves as the Associate Dean for Research in the College of Pharmacy and Director of the Center for Colon Cancer Research at the University of South Carolina. Growing up in Coquitlam, British Columbia, Canada, he earned his Ph.D. from Simon Fraser University in Canada, where his passion for understanding the roots of cancer and disease began. His research journey took him to Michigan State University to study hormones and cancer (1996-1999), and later to the National Cancer Institute (2000-2003), where he returned to his foundational work on inflammation and cancer. Since 2004, Dr. Hofseth has led a research team dedicated to uncovering how environmental toxins drive inflammation and disease - and, more importantly, how to stop it. Beyond the lab, he i

Dr. Rebecca Bevans is a cognitive neuroscientist and Professor of Psychology at Western Nevada College, where she teaches a wide range of courses, including abnormal psychology, child development, and social psychology. She earned her Ph.D. in cognitive neuroscience and her master’s degree in child development from the University of Nevada, Reno. Her interest in synthetic food dyes began as a personal mission to help her son—an effort that ultimately led her to become a nationally recognized expert in the field. In 2016, Dr. Bevans delivered a widely acclaimed TEDx talk on the effects of synthetic food dyes and has since appeared on dozens of podcasts and radio programs. She and her son were also featured in To Dye For: The Documentary. Together with her students, Dr. Bevans has conducted research on the prevalence of synthetic dyes in everyday products, from beverages to personal care items. Today, she continues to collaborate with leading researchers worldwide, blending scientific expertise with personal passion in her ongoing work.